Social Media Policy

attentionThis policy has been developed to provide department employees with standards of use as they engage in conversations or interactions using digital media for official, professional and personal use.

1.Objectives - Policy statement

The department supports its employees’ participation in social media online applications such as social networking sites, wikis, blogs, microblogs, video and audio sharing sites, and message boards that allow people to easily publish, share and discuss content.


Social media provides an opportunity to:

1.2.1 engage and interact with our various audiences

1.2.2 promote staff expertise.


The Social Media Policy provides guidance and support to all staff as they engage in social media for:

1.3.1 official use

1.3.2 professional use

1.3.3 personal use.


The following five standards apply to employees’ work use and personal use of social media at any time, when it has a clear and close connection with the department. The department will enforce these five standards as and when appropriate. Staff should:

1.4.1 always follow relevant department policies including the Code of Conduct

1.4.2 not act unlawfully (such as breaching copyright) when using social media

1.4.3 make sure their personal online activities do not interfere with the performance of their job

1.4.4 be clear that their personal views are theirs, and not necessarily the views of the department

1.4.5 not disclose confidential information obtained through work.

2.Audience and applicability

The terms and conditions contained in this policy document apply to all department  employees including staff in schools as well as all casual, temporary and contract staff.


Use of web 2.0 technologies/social media is increasingly part of everyday online activities.


This policy should be read and interpreted in conjunction with:

Code of Conduct Policy

Online Communication Services: acceptable usage for school students

Communication Devices & Associated Services Policy

Copyright Basics (intranet only)

Media Relations Policy

Values Education in NSW Public Schools

Controversial Issues in Schools

Social Media and Technology Guide for Staff (intranet only)

Records Management Program (intranet only)

Privacy and Personal Information Protection Act 1998


Document history and details

4.Responsibilities and delegations

Senior executive and workplace managers are required to ensure this policy is understood by staff working within their area of control.

5.Monitoring, evaluation and reporting requirements

The executive director, communication and engagement directorate, is responsible for monitoring and evaluating the effectiveness of the policy.


Communication and engagement directorate - 02 9561 8291.

Document history and details

Approval date

15 March 2011

Approving officer

The executive

Implementation date

15 March 2011

Web publication date


Superseded documents

Not applicable

It is the responsibility of the user to verify that this is the current and complete version of this document, located at:
https:/ / policies/ technology/ communication/ PD20110418.shtml