Social Media Policy

attentionThis policy has been developed to provide department employees with standards of use as they engage in conversations or interactions using digital media for official, professional and personal use.

1.Objectives - Policy statement
1.1

The department supports its employees’ participation in social media online applications such as social networking sites, wikis, blogs, microblogs, video and audio sharing sites and message boards that allow people to easily publish, share and discuss content.

1.2

Social media provides an opportunity to:

1.2.1 engage and interact with our various audiences

1.2.2 promote staff expertise.

1.3

The following five standards apply to employees’ work use and personal use of social media at any time, when it has a clear and close connection with the department. The department will enforce these five standards as and when appropriate:

1.3.1 Always follow relevant department policies including the Code of Conduct.

1.3.2 Do not act unlawfully (such as breaching copyright) when using social media.

1.3.3 Make sure your personal online activities do not interfere with the performance of your job.

1.3.4 Be clear that your personal views are yours, and not necessarily the views of the department.

1.3.5 Do not disclose confidential information obtained through work.

2.Audience and applicability
2.1

The terms and conditions contained in this policy document apply to all department  employees including staff in schools and TAFE,  Adult Migrant English Service (AMES) employees, and all casual, temporary and contract staff.

3.Context
3.1

Use of web 2.0 technologies/social media is increasingly part of everyday online activities.

3.2

This policy should be read and interpreted in conjunction with:

Code of conduct

Online Communication Services : Acceptable Usage for School Students

TAFE Use of Internet and Intranet Services (Intranet only)

Online Communication Services - Acceptable Usage - TAFE NSW

Communication Devices & Associated Services Policy

Copyright (intranet only)

Media Relations Policy

NSW Public Schools Values

Controversial Issues in Schools Policy

Social Media and Technology Guide for Staff (intranet only)

Records Management Program (intranet only)

NSW Privacy and Personal Information Protection Act 1998

3.3

Document history and details

4.Responsibilities and delegations
4.1

Senior executive and workplace managers are required to ensure this policy is understood by staff working within their area of control.

5.Monitoring, evaluation and reporting requirements
5.1

The director, corporate communication directorate is responsible for monitoring and evaluating the effectiveness of the policy.

6.Contact

Communication and engagement directorate - (02) 9561 8088.


Document history and details

Approval date

15 March 2011

Approving officer

The executive

Implementation date

15 March 2011

Web publication date

25/10/2013

Superseded documents

Not applicable

It is the responsibility of the user to verify that this is the current and complete version of this document, located at:
https:/ / www.det.nsw.edu.au/ policies/ technology/ communication/ PD20110418.shtml